freelance digital content creator
Moggraphy
Writing
Experienced copywriter and content writer working on websites, blogs, email and marketing campaigns. Worked on multiple websites with over 1m monthly visitors, improved sales with targetted SEO and sales messaging.
Photography
Lifestyle, portrait, product, still life and travel specialist. Highy skilled Photoshop artist and digital creator. Can use AI generation tools and prompts to create visual assets/completed artworks with finishing in Photoshop.
Video
Video editor using Final Cut Pro, Avid and DaVinci Resolve. Directed multiple corporate promotional videos for clients including British Airways, British Gas, Interbrew and WBCSD. Short form video creator ideal for social engagement.
Portfolio
Writing
Trained and experienced copywriter and content writer. Happy with long or short form writing and knowledgeable in keyword research and SEO best practices. Can write on many subjects but travel, lifestyle, sports and technology are of particular interest.
Photography
My photography has been featured in magazines, online and won various competitions. I used to shoot documentary style weddings which led to natural lifestyle, product and travel imagery as well as studio portraiture both for personal and corporate use.
AI Photorealism
Exploring the reach and ability of AI generative art programmes like Firefly and Midjourney to create photorealistic work that can be used by individuals and companies to promote their business. AI art can be trained to reflect brand identities so with proper prompts multiple series of images can be created that may just not be possible for practical or budgetary reasons. The art behind using AI is in understanding visual language and being able to write prompts that reflect that language. Editing skills are also essential to finish any AI art.
AI Fantasy
This is where the imagination can run free. You’ll often see magical or other worldy visuals to showcase what AI is capable of but again the use cases are all about matching what the art is to be used for. There are so many potential uses that the possibilities are endless.
Once a style has been created it can be replicated across multiple images. Useful for book illustrations, web graphics/images and fun things like avatars.
Latest Series: Victorian
Exploration of portraiture photography using nothing but AI and Photoshop. These people do not exist, but are styled in Victorian clothing and lit just like in a studio. Post processing involved various retouching techniques, micro level adjustments, dodge and burn and colour grading.
Aim of the process is to show just what can be achieved in realistic terms and not just in fantasy art.
“Digital creation is fast changing with the incredible improvements of AI generation in both text, image and video creation. Does this mean anyone can use these tools to create now? Well, in theory yes, but these tools are at their best when used by someone experienced in the creative process.”
“I am an expert writer, photographer and video creator without the use of AI. However, the value AI offers in terms of speed and creative opportunities is something I have embraced. I offer solutions to match your needs. Be that through bespoke human creation, utilising AI or a combination of the two.”
About Moggraphy
My Name is Elton Mogg and I have worked in the creative industry for over 30 years. I have worked at ad agencies, production companies, marketing agencies, website creation companies and of course freelance too. I am used to working and delivering within deadlines and learning different working processes for different companies, I am always looking to build long-term relationships that benefit all.
I specialise in copywriting and content writing with additional skills to offer in photography, WordPress, SEO and video creation. I have written for and edited websites with over 1m monthly page views, won International photography awards and created multiple videos for blue chip companies. I have also written a children’s book about a scruffy dog and a mole.
I am embracing AI generation tools to help me work in new and exciting ways, but am always mindful of keeping my human experience, skill and knowledge at the core of everything I do.
I can offer multiple skills in content creation and have an excellent network of talented people who can help in other areas too.